AVIDITY VENTURES

NICK DOUGHERTY’S
TEE TIME TIPS

Nick Dougherty wanted to reach new audiences with the ambition to make golf ‘a little less complicated and a lot more fun’. Committed to delivering through a unique approach, we helped create and produce social content mini- series, Tee Time Tips.

10 million views later, we evolved the format thinking and developed and pitched a commercial half-hour TV show. Commissioned by Sky Sports, it’s now in its fifth series.

STEPHEN HENDRY’S
CUETIPS YOUTUBE CHANNEL

With a keen focus to share insights, access and stories in a way traditional linear TV doesn’t allow, Avidity Ventures, alongside production partners Social Bull Media, supported client Stephen Hendry across the ideation, production, launch and community management of his CueTips YouTube Channel and brand content platforms.

An extension of the already successful CueTips brand, the channel has quickly become the home of great Snooker and broader cue sports content and connects the sport and current/former players with new audiences in a unique way.

WINNER of ‘YouTube Channel of the Year’ at the 2024 Broadcast Sports Awards, the channel has over 440,000 subscribers and has amassed over 220 million views.

The channel continues to grow, develop new formats and change the face of Snooker, having had a significant impact on driving new audiences to the sport.