AVIDITY STUDIOS
Whether it’s the drive to tell a great story, or a passion to reach new audiences, original content and thinking can elevate a broadcasters career.
From bright ideas to smart executions, Avidity Studios can help make it happen. Our experienced team draws on a pool of trusted creative collaborators and works with world-class media partners and emerging platforms to support, create and deliver content, formats, live events and owned IP.
THE CAPTAINS DINNER
In the latest Avidity Studios brand funded production, ‘The Captains Dinner’ brings together 3 of the last 4 winning European Ryder Cup captains as Avidity Talent client Nick Dougherty hosts them for dinner.
Revealing fascinating insights and emotional, heart-warming and uplifting stories from Ryder Cup history, Colin Montgomerie, Paul McGinley and Thomas Bjorn share their detailed thoughts and unique experiences as we get into the mindset of a Ryder Cup captain. The content which includes the captains picking their ultimate ‘Legend 12’ European Ryder Cup team from history which will create great debate, delivers must watch content to engage all sports fans ahead of one of the greatest events in the sporting calendar.
TEE TIME TIPS
‘Winter Special - Studio Show’
To reflect both the time of year, and the growing trend of indoor simulator Golf, we took the Tee Time Tips TV show indoors for a ‘Winter Special’ studio show filmed in front a live audience and expertly presented by Avidity Talent client Nick Dougherty for Sky Sports Golf.
Working with our brilliant production partners Creative Players, we took over a blank studio, built a studio set encompassing a winter feel complete with bar and Golf simulator. The flexibility of the blank set allowed for greater integration of the shows sponsor TaylorMade Golf and launch monitor tech partners Rapsodo.
With outstanding guest contributions and filmed in front of a live studio audience, this unique 1-hour special delivered fascinating insights and personality driven content whilst maintaining the Tee Time Tips values of ‘Helping Make Your Game A Little Less Complicated And Allot More Fun’.
DOUGH & CO LIVE
Nick Dougherty and Andrew Coltart are broadcast colleagues and great friends. Having shared years travelling the Golf world on tour through their careers, they have brilliant stories and amazing insights from the world of Golf. They wanted to create a format that allowed them to deliver that content and share their friendship and ‘banter’ in a way live sport presentation doesn’t allow.
Avidity Studios worked with both Nick and Andrew to create a formatted entertainment show with Golf at the heart of it. Bringing together great guests, fascinating stories, audience engaging competitions and even a live house band.
Originated and trailed across social to evolve the format points, we partnered with the R&A to deliver a pilot LIVE show in-front of a huge crowd at the 150th Open Championships in St Andrews.
Off the back of the pilot success, a live tour of the show is now in development.
